Create accessible social media

The social media content we create for our audiences should be accessible so there can be equal participation for everyone, regardless of ability.

How?

There are a few things to keep in mind to help create accessible social media:

• Ensure images have alt text. This text should be concise and relevant, and it should not repeat information that might be in the text of the post.
• Provide closed captions for video posts.
• Limit the use of emojis, and avoid using several in a row. Screen readers will individually describe each emoji, which can be confusing or annoying.
• Capitalize each word in a hashtag so screen readers do not pronounce the hashtag as one word, making the pronunciation unintelligible.

Learn more about creating accessible social media.