After months of hard work, PALS is excited to announce the launch of their newly redesigned website. The website is changing, but the web address is not; you can still find the site at www.mnpals.org.
In order to achieve a fresh and modern look, PALS partnered with Olive & Company, a Minneapolis based brand marketing agency specializing in brand strategy, web design, and digital marketing.
PALS’ goal with this new website is to create a more visual website experience. PALS wants to focus the website on PALS basics, such as who, what, and, most importantly, why. PALS also wants to share information about the benefits of PALS and of the MnPALS consortium and to share stories about customer successes. Lastly, PALS wants to simplify the web site’s navigation system and information architecture to make it easy for users to find what they need.
Feel free to reach out and let PALS know what you think about their new site. They would like to hear your feedback.