Ask C-PLAN: Websites and CPL Marketing

June 8, 2023

2:00 – 3:00 p.m.

Funnel with three circles with the text "Attract," "Enroll," and "Retain" that show when they combine you get Credit for Prior Learning.

What do your campus credit for prior learning (CPL) webpages look like? Are they updated? Easy to use and easy to find? Do you use search engine optimization (SEO) best practices?

We know from national research how CPL can help attract, enroll, and retain contemporary learners. At the same time, CPL is often a missed opportunity. Many potential and current students never learn about the options.

How can you use your campus website for effective CPL messages to new learner audiences? Learn how your CPL website can play a key role in the development of a CPL communication plan. Campuses will also share how they have been developing CPL content for their websites.

Webinar Objectives

Identify learner audiences and effective CPL messaging.
Evaluate and improve CPL web content.
Position website as part of a strategic communication plan for CPL.

Register

Please register for this webinar to receive the Zoom information.

Questions?

Contact cpl@minnstate.edu.

About C-PLAN

Minnesota State Credit for Prior Learning Assessment Network (C-PLAN) offers continuing development on all the things campuses want to know about implementing and sustaining good CPL practice. These events benefit advisors, transfer specialists, student services staff, program directors, faculty, administrators, and others involved in CPL policy and practice on their campuses by encouraging cross-functional and cross-campus discussion.

All C-PLAN professional development events are recorded and hosted on Minnesota State Kaltura MediaSpace. Registrants receive a notification and link to the recording when uploaded.

Upcoming Ask C-PLAN and CPL Faculty Assessment Webinars can be found on the CPL Community.

Ask C-PLAN: Websites and CPL Marketing