Minnesota State Marketing and Communications Conference
May 27-28, 2026
Virtual (Microsoft Teams)
Join Minnesota State marketers, communicators, and creatives for two days of learning, connection, and practical takeaways—at no cost.
Colleagues from across Minnesota State are invited to this conference focused on educating, sharing expertise, inspiring new ideas, and building strong connections. With learning sessions designed for a wide range of roles and experience levels, this conference creates space to collaborate, explore emerging practices, and return to campus with actionable takeaways and renewed momentum.
Conference Agenda and Session Details
Register for the conference to view the full conference agenda, session descriptions, and speaker information. Review the schedule and plan the sessions that best support your role and interests.
Day 1 highlights (Wednesday, May 27) include:
- Accessibility panel featuring leaders from across the colleges and universities of Minnesota State
- Empowering Marketers with AI, Module 2: Mastering AI Communication (with Copilot) with Tyler Moberg
- Ask General Counsel and Ask Government Relations
- Inclusive Communications Beyond Compliance: Designing for People, Not Just Policies
- Steal This Campaign Process: Templates, Checklists, and the Calm They Create
- Yoga with Kate (optional mid‑afternoon reset)
- Affinity group breakout sessions across marketing, communications, and creative roles
Day 2 highlights (Thursday, May 28) include:
- Traditional Marketing for Non‑traditional Audiences, focused on reaching adult learners
- Practical applications of Power Automate for everyday marketing and communications work
- How to Show Up and Stand Out in the Era of GenAI Search, exploring Generative Engine Optimization (GEO)
- From Selection to Readiness: Building an Enterprise CRM to Support the Full Student Lifecycle
- Campus showcases from colleges and universities across Minnesota State
- Making Your Case to Build a Campus Crisis Plan and Preparing Your Campus Spokespeople
- Accessible InDesign and building accessibility into visual design workflows
- Topic‑based breakout sessions
Register Now
Register by May 22, 2026 for this free, virtual conference.
Sign in with StarID@MinnState.edu to register.
Contact
Email Christy Kaelin with questions.
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