Strategic Enrollment Management Workshops

The Art of Marketing and Communications in SEM Planning

November 28, 2023

1:00 – 5:00 p.m. | Virtual

During the past several years, the colleges and universities of Minnesota State have been developing Strategic Enrollment Management (SEM) plans. It’s now time to take a deep dive into one aspect of successful SEM planning: Developing effective marketing and communications for prospective, admitted and current students.

In this interactive and engaging session, participants will learn about the role of marketing in SEM planning; developing and identifying your institution’s value proposition, persona and voice; and tactical strategies to use this information with external and internal constituents, otherwise known as prospective and current students.

The session will conclude with how to infuse this work into a SEM plan, with time for Q&A throughout.

Facilitated by AACRAO Consulting: Dr. Alicia Moore and Dr. John Haller.

Intended Audience

Minnesota State SEM Leadership – Directors, Deans, Vice Presidents, Presidents.

Co-curricular supports for students who are at risk of not completing

A two-part series

December 1, 2023
10:00 a.m. – 12:00 p.m.

December 8, 2023
10:00 a.m. – 12:00 p.m.

Throughout the campus Strategic Enrollment Management SEM planning journeys, co-curricular supports (both academic and non-academic) were identified to help increase student persistence and success.

Join us in this two-session series to learn more about best-practices of co-curricular supports. These sessions are intended to be reflective and interactive, supporting your teams in furthering their SEM work around student retention.

We will engage in capacity building and action planning exercises throughout the series.

Intended Audience

Minnesota State SEM Leadership – Directors, Deans, Vice Presidents, Presidents.

Learn More

Find these and future SEM events on the Strategic Enrollment Management page of ASA Connect.


Ali Pickens-Opoku
Minnesota State System Director for Strategic Enrollment Management

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